Jewelry Mess with Female Imagery

The industry wants to get closer of everyday life, turning the jewelry into objects of desire that combine functionality and design

It may even be that you have never given the due value to the coveted accessories of gold, silver and other precious metals that cross generations or come up with new technologies. But there’s no denying it: the jewels move with the imagery of people, principelmente of women, economic or social power. Status symbol in the past (and, of course, also today), they are not only a valuable accessory to be part of everyday life, and it’s exactly this premise that appeared as trend in 48th Feninger, the national fair of jewelry, watches and the like, held from 14 to 17 February, at Transamérica Expo Center, in São Paulo according to Financedns.

The rosé gold appears as the metal of the time, the choice of almost all brands that attended the fair. But what really caught the attention of us jewelry is that the industry wants to get closer from the everyday, making watches, wedding bands, rings, bracelets and necklaces in objects of desire that combine functionality and design. An example of this can be seen in jewelry necklace of precious stones that Amy Adams wore on Oscar party 2009: so immense and colorful, the play worked almost like a collar to the strapless signed by Carolina Herrera.

As for the betting industry’s jeweler to 2009, fashion consultant of the Brazilian Institute of Gems and precious metals Regina Machado identifies five trends that should guide the designers of brands: Natural Inspiration (jewelry inspired by nature and animals); New (chains, rings, rings and bracelets are transformed into objects of desire); Blessed inheritance (skulls, symbols and monograms dialogue with symbols of Saints protectors) and jewelry with H, that is, the pieces created for the male audience. Within this range of trends, the brands take advantage of creativity to the consumer, in addition to investing, can also have fun with the precious metals.

Katia-Folha da Michele Friday