Meet the Author of Vintage Culture Clicks

Fabrizio Minghini, the “Pepe”, is the third character in the series “Click: the music behind the cameras”, which investigates the work of the photographers of the electronic scene.

Think of the unpleasant task faced by a photographer who is dedicated to the music market.His job is to record in the best possible way, visually, a spectacle that is mostly auditory.How to convey all the energy of a moment, of a beat, of a simple image?Without a doubt, it is not a job for anyone.It requires talent, dedication and a deep connection to music.

In the age when social networks are a fundamental instrument for the propagation of electronic music, DJs, producers, labels, events and all other actors in the scene have strongly used the visual appeal as a way of publicizing their works.Instagram, Facebook, Snapchat and others are daily taken by stunning images of great parties, wonderful stages, trips to exotic places and everything else that can be captured by the lens of a camera.

What few stop to think is that behind each of these photos, there is a professional who dedicates his life to this, to pass the message of electronic music through photography. In the Click series:the music behind the cameras, we’ll present you, in five chapters, some of the biggest names in photography in the Brazilian electronic music market.They are at the biggest events, they work with top artists and they see music as nobody else.

CHAPTER 3: Fabrizio Pepe

Fabrizio “Pepe” Minghini, better known only as Pepe, is 28 years old and is from São Paulo. Founder and partner of the company Image Dealers, who already has countless projects and clients in the field of photography, he dedicates most of his time to three giant projects in the Brazilian electronic scene: Only Track Boa, Vintage Culture and Kaballah.

Tarped by these credentials, Pepe is the third interviewee in our series.

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What came first:the passion for music or photography? And how did the two get together?

Both were born almost together, but in different ways. I have always been passionate about electronic music and I have been frequenting ballads and festivals since 2008. My love of photography came a bit before, with sports, but only around 2013 I bought my first camera. In early 2014, I met Ecologyk at the Clash Club;I was unemployed and offered him an exclusive photo service.It was something different, as I would accompany him personally, and not cover the ballad itself.That’s where it all started.

What is it like working with great DJs and always traveling with them?

Traveling with the Vintage Culture and other heavyweight DJs of the scene is very exhausting.We have tours, responsibilities and even conduct other than the normal posture of an evening photographer.Our work is much more immediate, we need to always be ready with material as soon as the gig ends, after all there is another soon after.

But at the same time, it is extremely rewarding: being able to present your work to the whole world, alongside such great professionals, makes this showcase or this madness very animalistic, and receiving smiles with a moment we record is unmatched.

Tell a little of your routine and the main challenges of the profession

Today my routine is not just about shooting.I have a team that I’m very proud of, and planning for everyone to be working and always sharp is one of our team’s challenges.Already with the Vintage Culture team, it’s work 24 hours a day.When we are not at the gig, we are always planning, thinking and looking for news to take the next step.

One of the biggest challenges of our profession is the prostitution of the market.Many people seek our position behind “fame” and travel, offering their work at an extremely low price or even for free.What these people do not measure is the effort we make to give our best, how much our equipment costs, and how much we study to be there.The devaluation of the profession is certainly our greatest challenge.

What was the most curious moment of your trajectory?

Wow, I think that who knows me knows that I live more curious moments than normal (laughs)!I once went to a party in the Midwest of the country;I was with Retro Culture, and at the party there was the local photographer, who said he admired my work a lot.

All through the night it seemed I had a shadow: I raised my hand, there was the guy;I would get a glass, there it would appear … Summary of the joke:he sent me a book of mine working, but he asked me some photos of the Vintage, because I forgot to photograph him!

How do you view the electronic music photography market today?

Today I’m proud to see the market stuffed with fucking professionals! With all that electronic music lives in the country, it is natural that the parallel professions grow as well. I remember when I started, I was very inspired by Urban Gui, but in the country I did not have any more giant references than I was looking for.Currently, I can not count on the hands how many guys I paid dick!