From March 4 to 6 will begin Mido, the international exhibition dedicated to the world of optics, optometry and ophthalmology and Milan will be the stage to present the new collections for autumn-winter 2011/2012. Several news provided by this edition, as always, will be held at the Fiera di Rho, which together with other trade fairs Mipel, Mifur and Micam will create a week -ORIES All Access, all dedicated to the accessory world.
From March 4 to 6, Milan will become the capital of eyewear thanks to Mido, the international exhibition of optics, ophthalmology and optometry who will present the Autumn-Winter 2011/2012 collections. The forty-first edition will, as always, the participation of the best companies in the industry and emerging talents of the international eyewear. The Motor Show 2011 will host Mido Design Lab, an area that includes the most advanced companies in terms of experimentation and design and annually it proposes new trend.
News of the show is I do Fashion District, an area occupied by the largest companies linked to the world of eyewear, a true square on which “overlook” these important producers. Mido 2011 also offers moments of analysis related to the field with a series of thematic conferences of great interest. Finally, even for the next edition back, inside the fair, the service that Mido introduced for the first: the door Anti.