Miu Miu Raisor Sunglasses

Raisor Sunglasses, the new capsule collection of sunglasses for spring / summer 2013 Miu Miu. Not the usual glasses.

What is a capsule collection? Since many designers have decided to create collections of parallel to the official and go on the catwalk, our readers there will always demand more, today I will try to explain it in a very simple and elementary. A capsule collection is nothing more than a small collection in a few easy to match patterns, which are sold in highly select or single-brand concept store. Among the brands which adopt this marketing strategy is certainly the lady of Italian fashion Miuccia Prada, which with its brand Miu Miu has created a capsule collection of sunglasses for summer 2013: Raisor Sunglasses. A collection, that of Miu Miu absolutely created for a strong woman, confident and determined. All frames are characterized by thick lines and determined but also urban and chic.

The main protagonist of this collection Miu Miu is the clear and clean cut on the bottom of the front, which wants to express irregularities and extreme refinement. Miuccia is a great lover of the fifties and sixties and Raisor Collection is the proof: the deliberately cat-eye glasses reminiscent of those years where fashion was still a dream for a few and where with one glance and the help of these glasses “cats” could conquer all men in the world.

How many models are?

The capsule collection of Miu Miu includes only four exclusive sunglasses on sunglasseswill.com: a model to be seen, the only one presented in Paris during fashion week at the fashion show Spring Summer 2013; two sunglasses models made of acetate, and finally the last model still sun presented in metal.

What color were they chosen?

The colors are few and even they like frames reminiscent of the sixties. Some are available in neutral version, so black and white, others red and beige and then emerald green and brown.

Video advertising.

Accompanying this definitely unconventional capsule collection, there is a video shot by Inez & Vinoodh, where the protagonists together with the sunglasses for summer 2013 also the top model of the moment as Adriana Lima, Malgosia Bela, Arizona Muse, Bette Franke, Martha Hunt and Doutzen Kroes. The video shows the mental pictures that magnify the hidden aspects of femininity, allowing them to create a ‘unreal closeness of intimate relationships. The soundtrack, finally, plays its part and alludes to the universe that surrounds the women out of the room.