This Girl Gave Us 2 Marketing Lessons for DJs

One of the cool things about being a DJ is being able to touch people’s lives with music and art.

Think of the artists you love the most: what do they mean to you? Some of them have marked your life forever, have not they?

Now imagine yourself, with your work, having this same kind of meaning in the lives of thousands of people. It’s something really incredible!

The problem is that achieving this level of impact is no easy task:

  • Even for those who have a lot of musical talent;
  • Even for those who have technical training;
  • Even for those who are well-connected;
  • Even for those who have good marketing;
  • Even for those who have many exposure opportunities.

I will reinforce: even those who have all these things I have just mentioned (including musical talent) may not have a great impact on people’s lives. CASE Forget 2 fundamental teachings.

These 2 teachings are implicit in the post of this girl who, with such a fan, TATTOO the Vintage Culture logo on her arm.

(Important note: It does not matter whether you like Vintage or not. This is not about personal taste, it’s just an example of how a fan sees your idol – and how you can seek to recreate that kind of impact on YOUR audience. It applies to any type of artist).

Teaching # 1: In the end, what really matters to the audience is the EMOTIONS and the GOOD MOMENTS that the artist provides.

Notice Bruna’s words:

  • “… that gives me the BEST FEELINGS in every show”;
  • “… it’s a mix of EMOTIONS and JOYS”.

Note that:

  • It does not turn on if Vintage plays with Vinyl, CD, Pendrive or Laptop;
  • It does not matter to her whether the label is “commercial”, “underground” or whatever;
  • It does not care if Vintage uses sync or not (you may not even know what it is);
  • Do not care if her favorite artist does a lot of marketing or little marketing;
  • It does not turn on if the mixing technique is so baked;
  • It does not care if the productions use samples of old songs, whether or not they have sample packs loops (probably she does not even know what that is); Etc, etc., etc.

All this is DJ talk.

For the non-DJ audience, there are only 2 types of DJs: those who provide emotions and good times and those who do not.

All the rest are just MEANS to achieve this end.

Now a caveat (before you start to play me tomato hehe): yes, not all audiences are the same. And this is the X of the issue that few people understand!

Maybe you’re just like Bruna and a lot of Vintage work. But maybe you’ll skip something totally different and this DJ will not represent you. And everything is fine!

If this is the case, for you another type of artist provides emotions and good moments.

But, in the end, the DJs/Producers you love are always the ones who make you say “that night!”, “That sounds!”. They are always those that make you feel good, regardless of the means used for it.

Many DJs/Producers have opportunities, visibility and even great talent, but they can not create a deeper connection with the audience because they live on top of their own egos.

When they play, they want to “give a lesson”. Providing a good experience for the public, for them, is secondary. Their experience is more important than that of the public.

Did you ever go to a party, pay an expensive ticket just to see a DJ who’s crapping the track?

Yeah…. me too! And, inevitably, we transferred this bad experience to the DJ who caused it. “What an asshole Fuck did, PQP!”

If you understand that your job is to provide emotions and good times TO YOUR PUBLIC (whoever it is), you win.

Never, never go on stage without the intention of providing the best possible moment for those people in front of you.

Teaching # 2:People do not just like their job. They like you!

If your job is great but you’re an asshole, you lose.

Notice, again, in the statements of Bruna:

  • “When I showed the tattoo to you … what I was told, the affection and thanks you showed, only showed me that I AM FAN OF THE RIGHT PERSON”;
  • “I have admiration, respect and great affection for your work and your PERSON”;

Imagine the disappointment if, in finding your idol Vintage Culture, the same acted with disregard? It would be a disaster and probably she would not do this post. Maybe even regret the tattoo, you know.

It is normal for us, as SOCIAL beings, to want to have a personal connection with the artists we admire.

To think: Would not you like to have a drink, eat a barbecue or make a night with the DJ / Producer you like the most? I’m sure yes!

What if you found out that, besides being talented, he is also a good person? Wow, your admiration would increase even more, would not it ?!

So do not forget this when dealing with your audience, either in person or through social networks. They want to know that you are good people too. And you will earn many points for it!

Moral of the story

Always remember that it is not about you. It’s not about being the fuck that does and does. The big star is and always will be the PUBLIC!

All talent, study, coaching, networking, marketing and exposure opportunities will not result in true fans if you do not provide them with EMOTIONS, GOOD MOMENTS and CONNECTION.

As long as you are able to provide that, your career will be growing.

It seems that Vintage learned this very early on and it is no wonder he got to where he is.

But remember: the same logic applies to any DJ/Producer of any style, anywhere in the world.

Did you like this post? Did you have any legal balconies?

Let’s continue this discussion in the comments below! I’ll take the chat personally.