The intimate parts, in recent years, went from supporting cast the protagonists, receiving large financial investments in order to meet a demanding audience that seeks comfort beyond beauty, without giving up the femininity. For this purpose-and releasing hand of technological advances with regard to new fiber and modeling-, the textile industry has been dedicated to offering the consumers more and more in terms of design. So, some established industry brands invited prominent designers to develop, in partnership, signed lines of lingerie.
This was the case of Hope, with the creativity of the fashion designer Juliana Jabour; the Riachuelo, which had one of its collections by Thais Gusmão (pictured below); and the lingerie, who invited the designer Amir Slama.
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Recently, it was the turn of Mining Designer Patricia Bonaldi develop a collection of lingerie and homewear for Valisère. The pieces signed by she made a resounding sales success. The result of the debut with the underwear was just the reflection of the work with the female audience. Known for his sophisticated dresses, with precious stones and impeccable drape, Patricia took this same concept for delicates and nailed it in the taste of consumers.
Already the gaúcha Janaina joined Crescent mark push up to develop a bespoke lingerie.
— Many women wear the wrong size bra mainly — alert. — So, I developed a method for making a nice piece, but in the right size for every type of woman.
For Renata Noronha there is a specificity too big to do a lingerie line, from a technical point of view. Need of machines, raw material and trims very specific. So, she understands the issue of partnerships of major brands with great designers.
— The models of parts and colours follow the fashion trends. Long ago, for example, when there was a boom of silicon, the BRA was one of the most important parts for women — notes. — Companies have created models with filling of water and oil. Now is the time of the sculpted body. Women are working out a lot to get that six pack ABS.
In this case, the blouse gets shorter and the BRA appears somehow. If the waistband of pants, panty model also changes. With the recovery of the body, the designers who are in the spotlight end up joining these great brands and creating models that exploit what is being used. The success is guaranteed. After all, use a lingerie fashion is also in fashion.
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