Foretaste Autumn 2011, Oscar Jacobson

Our site continues to check out the fall collections. This week, the Swedish Oscar Jacobson in focus. One brand that really undergone an exciting development in recent seasons.

The phenomenon of distinctive manufacturers of heavy clothing that want to dust off their often very reputable brand is far from new. The ambition tend to be quite similar; To reach a younger and more fashion conscious customer. Not infrequently, however, the result is a blurred mark that can not be called costume manufacturer or fashion brand. Oscar Jacobson’s strategy to update its design language and make it relevant to a modern suit carrier rather than trying to attract high school kids feels like a much more thoughtful ambition.

Jackets and suits have become softer and more close-fitting without for that matter to be super tight. In line Sartorial Leisure includes many completely deconstructed suits and jackets that are mixed up with cargo pants as well as sweatshirts for a sportier feel. Heritage watching as the name suggests back in the brand’s archives and 40s particularly with birds eye- and narrow narrow pinstripe pattern. OJ Luxury targeting a slightly fastidious customer with costumes full canvas construction and fabrics from Italian Loro Piana. As little funny curiosities are campaign images for the fall recorded in Loro Pianas facilities in Quarona Seisa, northern Italy. Common to all lines are a sober color scheme where gray, blue and beige dominate.